Ollie Revamps Digital Commerce Experience

Fresh dog food brand Ollie is overhauling its digital commerce experience. 

The company has migrated to e-commerce platform Shopify to help it tap into new personalization capabilities while simplifying both the consumer-facing and back-end experience. 

The move streamlines how customers manage orders, reorders and subscriptions, while consolidating thousands of SKUs into a more intuitive shopping journey. Faster recipe launches, improved order accuracy, and greater subscription flexibility — such as the ability to easily adjust deliveries, update accounts, or pause service — are now built in.