As consumer goods companies look to invest in cutting-edge technologies such as agentic AI, having strong data at the core is becoming Read More
The experience has been similar for Kose’s Tarte Cosmetics, which was one of the earliest beauty brands to join TikTok Shop Read More
Schuman Cheese, which produces brands such as Cello, Delve and Bella Rosa in North America, is expanding its portfolio with exclusive supplier Read More
Attendees of the CG Sales & Marketing Tech Summit had the opportunity to step into the spotlight and share their insights in Read More
Unilever is restructuring its marketing function so that a single leader has greater ownership over efforts within its business groups. As such, Read More
1. Prioritize KPIs That Drive Performance It is essential to anchor strategy on a focused set of key performance indicators that directly influence Read More
PepsiCo is reorganizing its leadership as part of its business restructuring and refreshed brand identity to better position the company for growth. Read More
Consumer goods company Hormel Foods, which manufactures brands such as Planters, Skippy and Spam, has finalized its strategic partnership with private investment Read More
The Coca-Cola Co. will have a new leader at the helm beginning March 31. Henrique Braun takes on the role of CEO, taking Read More
Legacy CPGs are facing more competition from emerging and challenger brands than ever before. That’s especially true on Amazon, where digital Read More