Celsius Acquires Alani Nutrition as Functional Beverage Market Poised To Grow
- Consumer Goods & Services
Fallon Wolken
- 0
- 3 minutes read
Alani Nu will operate within Celsius, and members of the leadership team from Alani Nu’s previous owners will continue on as advisors.
Celsius is purchasing Alani Nutrition, which includes a portfolio of functional beverages — drinks that provide specific health benefits beyond basic hydration — and energy drinks and protein powders bars.
“The closing of this transaction further strengthens our ability to grow the energy drink category and reach new consumers who seek better-for-you, functional beverages as a healthier alternative to traditional, sugary energy drinks,” said Celsius Chairman and CEO John Fieldly in a statement.
Alani Nu will operate within Celsius, and members of the leadership team from Alani Nu’s previous owners will continue on as advisors.
Also read: Celsius Names President & COO
