Unilever Hits Up AI Hippo for Lifebuoy Brand Engagement
- Consumer Goods & Services
Fallon Wolken
- 0
- 3 minutes read
Unilever launched the AI platform in partnership with Microsoft.
An AI hippo developed for Unilever’s U.K.-based Lifebuoy brand is providing personalized lessons in handwashing to kids around the world.
Unilever launched the AI platform in partnership with Microsoft, alongside a team of technology, education, behavior science, and creative storytelling experts, as a brand engagement tool across 11 key markets: India, Indonesia, Vietnam, South Africa, Ethiopia, Bangladesh, Singapore, Malaysia, Saudi Arabia, the United Arab Emirates and the United Kingdom.
Microsoft built the technical foundation with Azure OpenAI, with immersive production studio Aircards using AI and augmented reality to enable real-world interactions in order to make the education more engaging for kids. Users can choose between a digital coloring book, songs, and games, with content tailored to their location. Creative agency MullenLowe worked on engagement, tapping into kids’ love of animals and the power of personalization.
The hippo teacher addresses kids by name and integrates their favorite colors and foods into lessons. Kids can choose to learn in English, Hindi, Bahasa Indonesian, Vietnamese, or Amharic.
“Lifebuoy’s core consumers are families, and parents are highly invested in their children’s health,” Lifebuoy global brand lead Khim Yin Poh said in a statement. “A campaign like this reinforces Lifebuoy’s role as a trusted partner in maintaining family well-being and that in turn boosts brand equity. Families see Lifebuoy not just as a product, but as a brand that’s making a positive difference in their lives.”
