Rocky Brands Invests in Supply Chain Alignment

Rocky Brands, a manufacturer of footwear and apparel that includes such brands as Rocky, Durango and The Muck Boot Co., will streamline its planning processes across finance, operations and supply chain.

The company is working with enterprise planning tech company Board to better align supply and demand amid quickly shifting market conditions. 

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Michael Harper, VP of supply chain planning at Rocky Brands, said in a statement that the technology will enable the company to access real-time insights through a centralized platform so it can implement smarter forecasting.

This will accelerate decision-making, allowing Rocky Brands to optimize inventory practices so it can stay ahead of market shifts.

The company is also working with Quisitive to help with system integration and staff training.