Redefining Successful REX Strategies | Consumer Goods Technology
With access to more products and social media channels than ever before, it’s a consumer’s world and CPGs are all just living in it.
Manufacturers face the ongoing challenges of accessing up-to-date sales data, ensuring efficient communication with field teams, and optimizing merchandising and promotional activities. With so many purchasing channels at consumers’ fingertips, manufacturers must keep pace and sharpen their retail execution strategies.
Just six years ago, there were about 15 social media channels, and now there are up to 60, observes Oliver Wright, global lead for consumer industries at Accenture. “It’s safe to say this is the most complicated landscape we’ve seen today, and we believe it’s only going to get more complicated,’’ he says.
Fortunately, today’s manufacturers can glean more insights than ever before. Learn how CPGs like PepsiCo, Unilever, AB InBev, and more are preparing for the future of digital assistants, conversational commerce, and micro-level retail experiences.