Reckitt to Drive Product Development Acceleration With AI

The company has already been piloting the technology with its Finish brand.

Reckitt has set its sights on accelerating artificial intelligence-powered innovation through 2027 as part of wider Fuel for Growth organizational targets. 

Shannon Eisenhardt, Reckitt’s CFO, said during the company’s recent earnings call that new generative AI tools would be rolled out across its R&D function in 2025 to drive productivity and product superiority. 

The company has already been piloting the technology with its Finish brand to analyze years of past research and test data to develop new product concepts “grounded in science and consumer insights,” said CEO Kris Licht.

Early findings of GenAI applications in product innovation have reduced development time for the company by up to 60% while also improving quality. The implementations will be used to foster greater levels of collaboration and innovation, said Eisenhardt.

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