P&G Taps into AI and Automation for Faster, Smarter Operations

 P&G Taps into AI and Automation for Faster, Smarter Operations


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Within content, P&G is using generative AI to generate concept ideas and then test copy against thousands of in-market copy.

The Procter & Gamble Company is using automation technology and artificial intelligence to bolster operations across several areas of business, including media, marketing, and production. 

From conceptualizing marketing copy to running manufacturing plants without the need for technician supervision, P&G shared details about recent optimizations during the Morgan Stanley Global Consumer & Retail Conference.

Within content, P&G is using generative AI to generate concept ideas and then test copy against thousands of in-market copy. The automated process cuts down the testing timeline from several months to just a few days and reduces costs. Within the AI, it has created a scoring system for content it is about to launch. 

“That is a very effective way to broaden the mindset of the team — not to write the concept but to give you concept ideas that you might not have thought of,” said CFO Andre Schulten. 

Also read: P&G Scales ChatPG Generative AI Tool 



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