Pernod Ricard to Revamp RGM, Analytics as Part of Route-to-Market Transformation

Pernod Ricard is undergoing a significant route-to-market transformation as part of its strategy to drive long-term, sustainable growth across its U.S. portfolio. 

The spirits company is investing in its commercial capabilities to achieve this, elevating on-trade visibility and execution. To do so, it is upgrading its revenue growth management operations to leverage advanced analytics and post-event analysis so it can make smarter pricing decisions. 

Pernod Ricard is also expanding its talent pool to support these advancements. 

Also: Pernod Ricard launches American whiskey company with Richard Black at the helm

As part of the effort, the company has launched two new commercial divisions through which it will support distributor partnerships and optimize its portfolio offerings.