PepsiCo Grows Multicultural Snack Portfolio With $1.2B Siete Acquisition
- Consumer Goods & Services
Fallon Wolken
- 0
- 3 minutes read
The $1.2 billion purchase is expected to finalize in the first half of 2025.
PepsiCo is growing its better-for-you and multicultural food portfolio by acquiring Garza Food Ventures LLC, which owns the Siete Foods brand.
Siete was founded in 2014 and includes products such as tortillas, salsas, seasonings, sauces, cookies, and snacks. Its products are sold across the U.S. in grocery stores, club stores, and organic food retailers.
The $1.2 billion purchase is expected to finalize in the first half of 2025.
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“The Garza family has built a very special brand. Their passion for making and sharing food shines through in every Siete product, and that’s a passion we share at PepsiCo,” said Ramon Laguarta, CEO of PepsiCo.
“PepsiCo believes in the spirit and authenticity of the Siete brand, and we’re excited to carry on the legacy created by the Garza family. We look forward to expanding our multicultural portfolio with these incredible products and even more consumers discovering and enjoying Siete,” he added.
