PepsiCo Embraces Agentic AI to Modernize Field Execution and CX

PepsiCo is continuing to invest in its artificial intelligence roadmap, looking to implement AI agents within its customer support and business operations. 

To do so, the company has expanded its partnership with Salesforce to deploy its digital labor platform Agentforce. 

Athina Kanioura, the company’s chief strategy and transformation officer, tells CGT that PepsiCo has looked to technologies such as agentic and generative AI to reshape how value is created as part of its years-long, end-to-end transformation journey.

[More about PepsiCo’s cloud-based, agentic AI-first roadmap]

“That’s why we’re deploying Agentforce in key areas like sales, customer experience and engagement, where AI agents handle routine, repeatable tasks, freeing our people to focus on strategic work that drives the business forward.”