Mapping Out the Omnichannel Retail Media Landscape

CGT’s sister brand The Path to Purchase Institute set out to increase transparency in the growing marketplace of retail media, launching an interactive Omnichannel Landscape that highlights existing retailer media networks and relevant key partners across nine categories:
- In-store retail media
- Digital shelf optimization
- Grocery service and delivery networks
- DOOH and CTV and OTT
- Consumer promotions and rewards
- Commerce media platforms or tech companies