Kraft Heinz Says Agile@Scale and Pod Strategy Yield Optimizations and Expedited Innovations

In Brazil, the company reduced added sugars and sodium by over 30% for its ketchup.

Kraft Heinz is driving increased innovation, getting new products to market faster and attributing advancements to its Agile@Scale strategy.

During the recent Consumer Analyst Group of New York (CAGNY) investors conference, CEO Carlos Abrams-Rivera shared several ongoing use cases in the company’s innovation approach, which has produced benefits such as optimized labor, automated financials, and reduced time to market.

“Our approach is creating a foundation for growth as we have significantly increased innovation as a percentage of our sales from 1.6% in 2022 to almost 3% in 2024,” said Abrams-Rivera.

Also read: Kraft Heinz Among Consumer Goods Companies Harnessing Next-Gen RGM