Kenvue Invests in Predictive Precision Through Expanded Microsoft AI Partnership

Kenvue manufactures brands such as Tylenol, Neutrogena and Listerine.

Kenvue, which manufactures brands such as Tylenol, Neutrogena and Listerine, is investing in advanced artificial intelligence capabilities that will include work with generative AI, digital twins, smart agents, predictive analytics and machine-enabled collaboration. 

The digital push comes in the form of a five-year strategic relationship with Microsoft to optimize commercial and technology operations to elevate consumer experiences, establish sustained growth and increase productivity. 

Also read: See why Kenvue opened a Science and Innovation Lab in its relocated headquarters

Kenvue will be using Azure to expedite product development, which includes elevating formulation processes and sharpening clinical research data. Additionally, go-to-market strategies will receive a data and personalization boost, allowing Kenvue to better tailor product recommendations and enhance omnichannel engagement.