How To Optimize Pricing Algorithms With Smarter Data Strategies

Consumer goods leaders are increasingly looking to AI to optimize their sales strategies so they can better respond to real-time changes in consumer behavior. Having an agile and smarter pricing approach, however, requires a firm foundation in clean data practices, precise measurement practices, and models that support prediction capabilities. 

In this Expert Exchange video, CGT spoke with Joel Cartwright, industry principal of consumer products for Vistex, about how organizations can use AI-based pricing models to adapt to consumer behavior and improve sales and profitability while navigating challenges like consumer trust and data accuracy.