How Instant Pot Brands’ Zsuzsanna Leber Is Knocking Down Silos and Getting Closer to Consumers
- Consumer Goods & Services
Fallon Wolken
- 0
- 3 minutes read
Kitchen appliance company Instant Pot Brands named Zsuzsanna Leber its EVP of marketing, e-commerce and consumer care last May as part of the brand’s overhaul.
The company had decided it was time for a shake-up, Leber tells CGT, and the effort brought in a fresh leadership team to reposition the brand around innovation and smarter solutions for home cooks.
About Instant Pot Brands
The company changed its name to Instant Pot Brands from Instant Brands as a result of a separation from former parent company Instant Brands, related to a bankruptcy filing.
Instant Pot Brands is now a standalone company under new ownership by Centre Lane Partners The company also named a new CEO, Chris Robins, last year.
Before the revamp, silos within core business areas led to fragmented and inconsistent customer experiences across all channels — a challenge the company sought to overcome by unifying functions under one EVP.
“They saw the need for someone who could seamlessly bridge core business pillars — product, marketing, e-commerce and support — under one strategic vision,” she says. As such, she was tasked with orchestrating end‑to‑end consumer experiences, from breakthrough cooking solutions to thoughtful post‑purchase care.
