How Estée Lauder’s AI Agent ConsumerIQ Is Consolidating Data and Streamlining R&D

AI agent ConsumerIQ functions like a generative AI ecosystem.

The Estée Lauder Companies has collected 80 years’ worth of consumer data since its founding — including surveys, clinical trials, promotions, and product usage — and has now made it accesible within a generative AI ecosystem.

Building off a partnership with Microsoft to open an AI innovation lab last year, Estée Lauder is now working with the tech giant’s Copilot Studio on an AI agent called ConsumerIQ that gives employees access to the trove of data so they can identify trends, build marketing assets, inform research, and get products to market faster.

The Benefits

Estée Lauder sought out a solution that consolidated data spread across its 25 brands and extensive operations in 150 countries. Using generative AI, it could deposit data in a single archive and quickly use it to pull up relevant insights. The effort reduces manual research and eliminates duplicative efforts, instead allowing employees to use natural language prompts to query ConsumerIQ and find the information they need.

More: During last year’s CGSM, summit keynoter Raheel Khan of Estée Lauder shared how the corporation leverages AI to drive teams toward growth and innovation.