Echelon Taps GenAI To Create Personalized Workout Experiences

Home and commercial fitness company Echelon is elevating its member experience through a personalized, generative AI-powered platform called Echelon Intelligence. 

Working with Amazon Web Services’ Bedrock AI models, the workout company is now able to integrate machine learning and AI capabilities into its content to create customized fitness experiences for consumers across a variety of equipment like treadmills, bikes, and rowers, creating what it calls an “immersive fitness ecosystem.”

The AI analyzes members’ fitness goals and preferences and considers historical workout data, then uses the data to create personalized training programs that recommend specific classes, exercise routines, and instructors. Additionally, members get access to intelligent schedule management through a conversational AI interface and real-time progress tracking and optimization suggestions. 

Also read: How L’Oreal Is Using GenAI To Boost Product Personalization