Constellation Brands Buys Stake in Non-Alc Brand Hiyo

The move is part of a portfolio optimization strategy that includes a larger focus on higher-end products and meeting changing consumer preferences.

BevAlc company Constellation Brands is expanding its presence in non-alcoholic drinks by investing a minority stake in Hiyo.

The organic brand, manufactured with a proprietary blend of adaptogens, nootropics, and botanicals touts 0% ABV per can at just 30 calories, including a combination of natural ingredients such as ashwagandha, L-theanine, lion’s mane, lemon balm, passion flower, and ginger to produce four flavors: Blackberry Lemon, Peach Mango, Strawberry Guava, and Watermelon Lime.

The company is currently sold by over 3,000 distributor locations across the country, including retailers such as Whole Foods Market, Sprouts Farmers Markets, The Vitamin Shoppe, and Amazon. Hiyo plans to grow its team, introduce new innovations, and launch in new locations in 2025.