Coca-Cola Bottling Canada Gains Data Edge With Instacart Consumer Insights Portal

Coca-Cola Bottling Canada looks to advance its consumer engagement strategy by tapping into real-time, first-party grocery shopping data. 

It is working with Instacart for the effort, leveraging a new Consumer Insights Portal built on data from nearly 100,000 stores and more than 1,800 retail banners. 

Also: How Del Monte uses Instacart to engage with younger consumers

The company gains a clearer picture of how consumers discover and choose its products across customer channels, said Tara Scott, chief new growth officer and VP alternative revenue streams for Coca-Cola Bottling Canada, in a statement.