Coca-Cola Awakens the Force With Hologram QR & AR Campaign

The Coca-Cola Co. is bringing the Star Wars universe to life through a new augmented reality experience accessible through scannable QR codes on limited-edition packaging. 

The global campaign, which kicks off this month in select markets across North America, Latin America, Europe, Japan and South Asia-Pacific, allows consumers to scan the code to record a video of themselves that is then turned into a Star Wars-style hologram transmission. 

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Packaging for Coca‑Cola and Coca‑Cola Zero Sugar bottles and cans feature main characters from Star Wars, including Luke Skywalker, Darth Vader, Grogu and The Mandalorian.