Church & Dwight Taps Kenvue’s Channan Sawhney to Drive Digital Strategy

Church & Dwight has hired Channan Sawhney to lead the company’s digital strategy, media and direct-to-consumer efforts, according to LinkedIn. 

She takes on the role of associate vice president and head of digital strategy, media, measurement and DTC, joining the company during a critical period in its digital transformation. 

Earlier this year, the company stated it was doubling down on its digital-first strategy while strategically weaving in AI to complement its marketing efforts. 

Learn more: Church & Dwight maps out AI-fueled marketing strategy

Church & Dwight has been using AI to optimize marketing creative to make stronger first impressions in low-consideration categories such as household products, as well as to get more targeted when analyzing lookalike audiences.  

“We are making sure that over 90% of every media that you see, be it YouTube, TikTok, Instagram or anywhere else, will lead you to a cart in one to two clicks if you have the desire to shop our products,” Surabhi Pokhriyal, chief digital officer, previously shared during an earnings conversation.