Cheers to Innovation: Tost Beverages Rolls Out AI Toast Generator

Digital display ads in target markets will include a QR code to the experience.

Non-alcoholic beverage brand Tost Beverages is running a digital, AI-powered marketing activation to engage consumers during the holiday season. 

The company created a microsite through which consumers can use artificial intelligence to automatically generate a personalized toast for a specific occasion (i.e., a heartfelt speech for a retiring boss at their company holiday party or sharing thanks to a cousin hosting Thanksgiving for the first time). 

Also read: Gatorade Levels Up Personalization With Gen-AI Add-On

Digital display ads in target markets will include a QR code to the experience, which will be available year-round. 

“We believe this initiative will solve a major pain point for consumers when it comes to blending creative flair with public speaking,” said Jess Daponte, chief marketing officer of Tost Beverages.