As Gallo Evolves Supply Chain, Look for Retail Media, Composable Systems to Have Growing Focus

Gallo has over 160 brands in its portfolio.

CPG supply chain professionals are increasingly taking notice of where they should fit within the blistering growth of retail media. 

Media spend is a supply chain issue, stressed Nitin Murali, VP of supply chain excellence at wine company Gallo, and brands should be thinking about how to best leverage and guide it to optimize inventory levels. 

It’s something the family-owned wine company is currently focusing on, he said at Groceryshop in Las Vegas on Monday, with the ultimate goal of having insights that enable them to pull their media spend levers in time with inventory needs. 

While it will take some time to lay the foundation, “eventually what we want to do is create a really connected ecosystem where we can clearly understand where the value is and what value is driven by each part of the chain,” said Murali.