Coca-Cola Bottling Canada looks to advance its consumer engagement strategy by tapping into real-time, first-party grocery shopping data. It is working with Read More
Molson Coors Beverage Co. has named Rahul Goyal its top leader. Goyal was promoted to the role of CEO after serving as Read More
Products containing titanium dioxide in the EU are no longer required to carry warnings about cancer risk, after the European Chemicals Agency (Read More
Single-atom swaps are rare because strong bonds in molecular frameworks are difficult to break selectively. But Bill Morandi’s group at ETH Read More
In the consumer goods industry, trade promotion is a critical engine for driving sales, consumer engagement and overall business growth. However, it’Read More
General Mills is focusing on consumer-centric innovation and strategies to drive business growth, including through new products that respond to active trends Read More
At the 35th First Annual Ig Nobel ceremony – held at Boston University, US, and streamed online worldwide – 10 awards were given to various Read More
Social-first approaches in marketing are seeing an uptick as consumer goods companies look to cater to digitally savvy consumers, particularly the untapped Read More
International spirits manufacturer Pernod Ricard will elevate its sourcing processes, streamlining operations across the enterprise. The company has a market presence in 60 Read More
Rising costs, complex tech stacks and growing demands make it harder than ever to deliver personalized content at scale. AI offers a Read More