Ideas are Easy, Execution is Hard: Rethinking Product Portfolio Management

Webinar Date: Tuesday, June 2, 2026, at 2 p.m. ET

Brands seldom lack for new product ideas. Line extensions are a constant. Breakthrough concepts emerge from consumer research and social media behaviors.
 
New products are the vitality of the assortment, but it is a struggle to manage them in the context of an increasingly complex portfolio that spans regions, channels and customer segments.
 
To succeed, brand teams must balance innovation with efficiency, avoid cannibalization and ensure full market coverage. Yet too often, decisions are made in silos, with limited visibility into the broader portfolio or the effect on category performance.
 
In this webinar, we’ll explore how leading companies are shifting from product-centric to portfolio-driven decision-making. We’ll look at how greater visibility, structured processes and cross-functional alignment enable teams to prioritize the right ideas, reduce complexity and bring better products to market faster.