Chosen Foods Gets Supply Chain Data Boost

After a year of using the UNFI Insight platform, Ukleja says her team is more confident because they can monitor their supply chain and make quick data-driven decisions.

Chosen Foods is reducing its food waste, bringing it close to zero, and creating a more agile, data-driven supply chain. 

For this effort, Chosen Foods partnered with Crisp in 2021 and recently became an early adopter of the United Natural Foods Insights (UNFI) platform launched with Crisp last year. The rapidly growing non-GMO company was looking for a better way to use data while maintaining lean operations. 

“Our business processes have become much more agile and efficient,” Chosen Foods director of natural sales Tiana Ukleja told CGT. “Real-time data insights have transformed our day-to-day operations by providing a clear, up-to-date view of our inventory across all distribution centers.”

Learn about Unilever’s success with a real-time supply chain model 

After a year of using the platform, Ukleja says her team is more confident because they can monitor their supply chain and make quick data-driven decisions. 

That nimbleness has also improved the brand’s relationship with its retail partners, leading to 35% year-over-year sales growth across natural and conventional channels, including 212% growth at Ahold Delhaize’s Stop & Shop and a 44% increase at Kroger’s Harris Teeter.

The brand has experienced explosive growth across UNFI distribution centers in the Eastern U.S., expanding its footprint at chains including ShopRite and Ahold Delhaize’s Hannaford. It shipped 75% more cases to New Hampshire and 35% more to New York, tracking these products in real-time and using the data to plan 2025 initiatives.