What Edgy Consumers Could Mean for Q4: Gartner


Gartner

Younger consumers care more about extended returns this year.

Consumer skepticism with in-store pricing may have ramifications for the Q4 holiday season.   

Although interest with in-store shopping grew last year, respondents in a June Gartner survey cited such deterrents as higher prices (40%), inventory (28%), selection issues (18%), and security concerns (14%) as concerns, all of which increased vs. last year. 

As part of this, respondents stated concern that in-store prices are not competitive with online prices, the research firm said, and one-fifth plan to increase online shopping this holiday season. 



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Fallon Wolken

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