What Edgy Consumers Could Mean for Q4: Gartner
Younger consumers care more about extended returns this year.
Consumer skepticism with in-store pricing may have ramifications for the Q4 holiday season.
Although interest with in-store shopping grew last year, respondents in a June Gartner survey cited such deterrents as higher prices (40%), inventory (28%), selection issues (18%), and security concerns (14%) as concerns, all of which increased vs. last year.
As part of this, respondents stated concern that in-store prices are not competitive with online prices, the research firm said, and one-fifth plan to increase online shopping this holiday season.