Wells Enterprises Scales Supply Chain Modernization to Meet Growing Demand

Wells Enterprises, which manufactures the Blue Ribbon and Halo Top ice cream brands, has been scaling its operations, producing over 200 million gallons of ice cream per year, distributed across all 50 states. 

That growth required a new supply chain approach that could tackle challenges around network complexity, including aligning demand with supply, optimizing production schedules and maintaining inventory accuracy, Rick Rowe, director of production planning, tells CGT. 

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As a result, the company partnered with Arkieva to help create an end-to-end platform that provided the flexibility for assigning production lines, creating and adjusting ramp-up curves for new products, and balancing workloads.