Welch’s to Expedite Product Innovation With Andrew Hartshorn at Helm of Innovation Strategy

Welch’s has named Andrew Hartshorn as chief brand and innovation officer, a newly created role that will oversee the company’s combined brand development and product, pack and process innovation teams. 

The new structure aims to streamline collaboration, speed up decision-making and strengthen the product and experience pipelines.

Hartshorn will be tasked with expediting product innovation and go-to-market strategies, driving deeper relationship building with consumers and introducing more agile operations, according to president and CEO Cees Talma.

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