The Hershey Company Acquires Sour Strips Candy

“Sour candy that doesn’t suck.”

The Hershey Company has acquired candy brand Sour Strips as it diversifies its offerings in the confection category.

In 2019, social media personality Maxx Chewning founded the brand Sour Strips, which carries the tagline, “sour candy that doesn’t suck.” Chewning will continue to lead its marketing and innovation initiatives. 

“The acquisition of Sour Strips expands Hershey’s offerings within our growing sweets portfolio with a product that is beloved by consumers,” said Mike Del Pozzo, president of U.S. Confection at Hershey. “We’re energized to welcome Maxx and the Sour Strips team to Hershey as we relentlessly accelerate our growth in sweets.”

The company’s confection business has experienced recent leadership changes. Earlier this year, Michael Del Pozzo took on the role of growing the category as its president. He replaced Charles Raup, who spent 15 years at Hershey and left to pursue other executive opportunities.