Starbucks Unlocking Mobile App to Non-Rewards Members to Expand Personalized Promotions

Mobile order and pay represents north of 30% of U.S. transactions, per the conference.

Starbucks is investing in revenue growth management to help strengthen its relationship with consumers. 

The company is looking to increase its promotion efforts around mobile order and pay, creating more targeted pricing and product offers that not only elevate the consumer experience but lead to more tangible financial benefits for the business.

“We are able to leverage technology to be able to be more targeted and know more specifically who you are as a customer, what your taste and preferences are, and how we attract through location offers, through daypart offers, through offers in inventory,” said Starbucks EVP and CFO Rachel Ruggeri during the recent dbAccess Global Consumer Conference.