Stanley 1913 Elevates Decision Making & Order Management to Keep Up With Virality

With the potential for virality and demand to spike at any time, building a responsive and scalable direct-to-consumer (D2C) infrastructure has never been more important for brands.

PMI WW Brands’ Stanley 1913, the heritage brand known for its recently viral hydration products, has embraced this challenge head-on by leveraging cutting-edge technology to strengthen its supply chain operations. 

In an exclusive interview, CIO Raj Chudasama tells CGT how the company modernized its order management system to meet surging consumer demand and unlock real-time insights that are reshaping the way it serves shoppers.