SharkNinja Grows Leadership Team With Beauty CMO and Chief Growth Officer Appointments

Michelle Crossan-Matos, Chief Growth Officer, SharkNinja

Shark Ninja’s New Chief Growth Officer

The company has also tapped Michelle Crossan-Matos as its chief growth officer. The newly created executive role will focus on growing the company’s consumer-first efforts (including call centers and the consumer experience organization) while driving a growth roadmap. She will help define KPIs for measuring scalable consumer-centric growth. 

Crossan-Mato will report directly to CEO Mark Barrocas, who said she was hired for her experience in blending operational excellence with deep consumer insight. 

“Michelle will drive our consumer-first mindset throughout every aspect of the business while also building and leading the cross-functional execution of our growth roadmap to ensure we work together seamlessly towards our goals for long-term success,” said Barrocas. 

Crossan-Mato was previously CMO for Ulta Beauty, where she oversaw e-commerce, consumer insights, loyalty, brand strategy, creative, PR, store design and analytics. She also led the company’s retail media arm, UB Media. Prior to Ulta, she worked in a series of executive leadership roles with Samsung Electronics America, where she oversaw marketing, communications, corporate strategy, innovation and transformation.