Ralph Lauren Launches AI Chatbot Stylist

Combining cutting-edge AI with high fashion, Ralph Lauren has launched Ask Ralph, an AI-enabled chat tool that invites consumers to experience its brand in a more personal and immersive way. 

Offering a customized shopping experience through user prompts, Ask Ralph arranges shoppable outfits pulled from available inventory within the Polo Ralph Lauren brand. 

Ask Ralph was developed in partnership with Microsoft using its Azure OpenAI platform, which employs advanced conversational AI technology and natural language processing to analyze context, review open-ended prompts and offer recommendations similar to working with an in-store stylist.

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