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Retail data and technology company Trax Retail has promoted Brittany Billings to chief marketing officer.
In the role, Billings will oversee the company’s global marketing efforts for both B2B and B2C segments, developing strategies that tap proprietary data and technologies like AI, computer vision, and AI. She will also manage product marketing, corporate communications, and Trax’s in-house creative team.
She has held several senior leadership roles in marketing, media, PR, and partnerships over the last 15 years. Most recently, she was EVP of global marketing at Trax, where she helped lead streamlined marketing operations across the company’s global footprint.
During her tenure with Trax, she has helped lead marketing for the companies’ shopping rewards app Shopkick, focusing on integrated marketing, customer acquisition and retention, social media, demand generation, partnerships, and more.
“Brittany has been instrumental in Trax’s overall growth and transformation, developing innovative strategies and customer experiences to engage consumers and drive incremental value for our global CPG and retailer partners,” said Gary S. Laben, CEO of Trax, in a statement. “Her expertise and proven track record make her the ideal leader to enhance Trax’s global marketing efforts and support our continued expansion.”
Billings’ career includes time spent at Hudson’s Bay Company, Gilt, and Olivela.