Newell Launches Productivity Plan Enabled by AI, Digitalization Efforts

Newell Brands, which manufactures brands such as Yankee Candle, Paper Mate and Elmer’s, will undergo a corporate restructuring as part of efforts to become a leaner, more agile organization. 

The approach builds on Newell’s turnaround strategy, which launched in 2023, to streamline the business so it can redirect funds to higher-value activities and investments, strengthened by ongoing work with automation, digitization and artificial intelligence.

Through this, the company plans to simplify operations, accelerate decision-making and strengthen execution across functions.

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“We’ve made meaningful progress executing our strategy and strengthening Newell Brands, but there is more work to do,” Chris Peterson, president and CEO, said in a statement. “This productivity plan is about taking the next, disciplined step to enhance efficiency, sharpen our strategic focus and deliver stronger, more consistent performance.”