Mondelez Boosts Digital Payment Transparency Through Expanded DLT Partnership
Mondelez is a member of the Hedera Council, a consortium of over 30 companies governing the Hedera network, a sustainable, decentralized public ledger.
Mondelez International, as part of its membership with the Hedera Council, has completed the next step in a phased launch of distributed ledger technology (DLT).
The company expanded its relationship with SKUx. In the first phase, it bolstered its customer service program by introducing a digital payment option. The initiative integrated near-real-time payment capabilities alongside traditional methods such as coupons, mailed paper checks, and vouchers.
Now, a subset of these payment transactions are publicly mapped to the Hedera Network, said to add security and transparency to the consumer offer experience through a blockchain-based transaction record.
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“With today’s high volatility in consumer behavior and increasingly complex supply chains, it is critical we focus on digital transformation and leveraging Web3 technologies to increase customer satisfaction and engagement,” said Xiang Xu, global COE leader of digital strategy and blockchain at Mondelez International, in a statement.