Kimberly-Clark Partners With Disney on Pull-Ups App

Kimberly-Clark is bringing digital engagement to its Pull-Ups diaper brand via a new potty training app. 

“Potty With Pull-Ups” engages users with content featuring intellectual properties from Disney Jr., such as Mickey Mouse, to help parents navigate the potty training process with their children. 

The app includes a potty training readiness quiz so parents can assess whether it’s time to begin the training journey. Additionally, they get access to a plan with seven milestones, along with a tracker so they can log accidents, attempts and successes. 

The technology uses a built-in algorithm to provide parents with real-time insights on their child’s progress and suggest appropriate next steps. 

Other capabilities include custom reminders and notifications, and supportive content for any setbacks.

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The company built the app by tapping into more than 35 years of research on the topic. It surveyed 131 early app users, 80% of whom said the technology will help motivate their child to potty train. 

Aaron Gretebeck, Kimberly-Clark’s North American vice president of Pull-Ups, said in a statement that with the launch of the “Potty With Pull-Ups ft. Disney Jr.” app, the company is bringing its potty training know-how into the digital world.