Juanita’s Foods Names George Miketa Chief Customer Officer

Juanita’s Foods, a manufacturer of Mexican-style consumer foods, has hired George Miketa to lead the company’s customer-facing functions. As chief customer officer, he will play a key role in Juanita’s go-to-market strategy by growing customer relationships and the brand’s presence across multiple channels. 

Jody Jordan, chief operating officer, said in a statement that Miketa was hired for his deep understanding of customer strategy and his proven track record of building lasting retail partnerships. 

More About Miketa

Miketa joins the company from natural foods company SunOpta, where he served as chief customer officer since 2017, according to LinkedIn. There he consolidated sales team efforts, combining the frozen fruit and healthy beverage and snack categories to drive double-digit sales growth while broadening scale and relevance with customers.

Additionally, he was previously the SVP of sales for TreeHouse Foods’ baked goods division, and spent nearly a decade with Conagra Brands in a variety of business development and sales roles within the company’s snack and private label segments.