How Unilever, Skullcandy Are Using AI to Drive Consumer Insights

Unilever and Skullcandy are tapping conversational AI to translate consumer feedback into instant, actionable insights. 

Using a tool called “Ask Yogi” from an AI consumer insights platform, the companies can immediately query their feedback — asking questions such as “What consumer pain points have emerged in the last six months?” or “How has sentiment shifted across our top brands this year?” — and receive data-backed answers in seconds instead of days. 

The model parses through structured and unstructured data from reviews, social media, customer care logs and proprietary research to provide answers in various formats, including charts, metrics and consumer quotes. 

Also: Nestle fuels growth with consumer feedback