Hormel Foods Names Jeff Baker Group VP, Retail Marketing

Jeff Baker, Group Vice President, Retail Marketing

Hormel Foods, which manufactures such brands as Planters, Skippy and Justin’s, has a new group vice president for retail marketing. 

Jeff Baker has been promoted to the role, tasked with overseeing the company’s brand portfolio evolution to meet changing consumer preferences within snacking.

Leadership Shifts

The news comes as the company looks to transition to a new president and CEO after Jim Snee retires in 2025 following a 36-year career with the organization. Additionally, Steve Lykken, who led supply chain efforts, left in April to pursue new opportunities after being in the role for just over a year. 

Kevin Myers, who has been with the company since 2001, has taken over as interim group vice president of supply chain. Hormel’s board is still looking to identify Snee’s replacement via a search committee that is considering both internal and external candidates.