Henkel Leans Into Smart Codes to Expand Packaging Accessibility

Henkel’s All Free Clear is incorporating NaviLens smart codes on its packages to help customers with low vision or blindness.
The codes will be located on the front of all of the brand’s Might Pacs of pre-measured detergents. Consumers who have downloaded the NaviLens app can scan the codes to receive an audible notification of the product’s name, type and dosing instructions, information that can be helpful not only to the 7 million Americans with low vision, but anyone with language barriers as the app can read in 36 languages.
“Our partnership with All Free Clear laundry detergent marks an important step in offering NaviLens technology in everyday household products, enhancing the shopping experience for all consumers,” NaviLens CEO Javier Pita said in a statement.
“It is our mission to empower people who are blind or have low vision through our cutting-edge technology. This collaboration represents another stride toward expanding NaviLens accessible codes to more everyday environments, positively impacting the daily experiences of millions,” Pita added.
Beyond launching the new packaging, All is also making a $25,000 donation to the American Foundation for the Blind in honor of February’s designation as Low Vision Awareness Month.