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Colgate-Palmolive personal-care brand Hello Products has hired a new CEO. 

Diana Haussling announced her appointment via LinkedIn on Feb. 4, sharing her excitement about “leading an incredible team that’s redefining traditional categories with bold innovation and a fresh perspective.”

Prior to this role, Haussling spent three years as chief marketing officer of North America and senior vice president, general manager of consumer experience and growth, Colgate-Palmolive. She also served as VP, general manager of digital commerce, from 2021-2022.   

In addition to Colgate-Palmolive, Haussling’s resume includes various roles at other major CPG manufacturers, including Campbell Soup Co., General Mills and The Hershey Co. 

In the LinkedIn post announcing her promotion, Haussling called out some Hello Products claims she’s proud of including that the brand is:

• The “fastest growing” in both toothpaste and deodorant.
• No. 1 in digital penetration in its categories.
• Experiencing “double-digit” growth for its mouthwash. 

“As I take on this new role, I’m energized by the opportunity to continue shaking up the industry and creating those #everydayyay moments that make hello so special,” Haussling wrote. 

This was originally published on P2PI, a CGT sister brand.