Grove Collaborative Gets Tech Stack Overhaul to Streamline Operations


Grove Collaborative, a retailer of sustainable household cleaning, personal care, beauty, and pet products and manufacturer of its flagship brand Grove Co., is overhauling its tech stack, investing in several areas including e-commerce, mobile, and subscriptions. 

The company is working with multiple tech partners to streamline its business operations and elevate the consumer shopping experience. 

The effort moves away from internal capabilities to third-party support from Shopify, Ordergroove, and Tapcart. Grove expects the move to free up resources and lower overall operating costs while increasing scalability. 

Also read: Learn how Walmart’s generative AI investments are fueling e-commerce impulse purchases

“Our homegrown technology solutions have served us well, but fundamentally we are a retailer and a brand, and our focus needs to be on serving our customers with the best sustainable products and brands, not on building software,” said Chris Clark, CTO and co-founder of Grove Collaborative. 



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Fallon Wolken

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