Grove Collaborative Gets Tech Stack Overhaul to Streamline Operations
Grove Collaborative, a retailer of sustainable household cleaning, personal care, beauty, and pet products and manufacturer of its flagship brand Grove Co., is overhauling its tech stack, investing in several areas including e-commerce, mobile, and subscriptions.
The company is working with multiple tech partners to streamline its business operations and elevate the consumer shopping experience.
The effort moves away from internal capabilities to third-party support from Shopify, Ordergroove, and Tapcart. Grove expects the move to free up resources and lower overall operating costs while increasing scalability.
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“Our homegrown technology solutions have served us well, but fundamentally we are a retailer and a brand, and our focus needs to be on serving our customers with the best sustainable products and brands, not on building software,” said Chris Clark, CTO and co-founder of Grove Collaborative.