General Mills To Acquire Tiki Pets, Cloud Star Pet Brands In $1.45 Billion Deal

General Mills will purchase Whitebridge Pet Brands’ North American premium cat feeding and pet treat business from European private equity firm NXMH in a $1.45 billion deal. 

The sale includes the Tiki Pets and Cloud Star portfolio, as well as two manufacturing facilities in Joplin, MO. 

The North American Whitebridge Pet Brands business generated approximately $325 million in U.S. retail sales in the past 12 months, predominantly in the pet specialty and e-commerce channels, according to General Mills. 

The deal is expected to close in the fiscal third quarter of 2025. NXMH will retain the European business and brands.