Gatorade Takes Personalization To Next Level With Gen-AI Add-On

 Gatorade Takes Personalization To Next Level With Gen-AI Add-On


PepsiCo-owned Gatorade is bolstering its personalization capabilities through generative AI design capabilities for its squeeze bottles. 

Through Gatorade iD, the company’s free membership platform, consumers are now able to obtain generative-AI-created designs, powered by Adobe Firefly with integration support from digital product agency Work & Co. 

Consumers can use their membership points to create one-to-one personalized images; members can create two free designs before using their loyalty reserves. They can type in ideas into a search bar, including their favorite sports, designs, and hobbies, to generate images in a variety of colors and aesthetics.

Also read: Diageo’s Johnnie Walker is also experimenting with AI-powered personalized packaging

Xavi Cortadellas, Gatorade’s senior director of marketing and athletic equipment, said the launch puts creative self-expression directly in athletes’ hands.



Source link

Fallon Wolken

Related post

Leave a Reply

Your email address will not be published. Required fields are marked *