Flower Foods To Purchase Simple Mills

Flower Foods manufactures such brands as Dave’s Killer Bread, Nature’s Own, Wonder, Canyon Bakehouse, Tastykake, Mrs. Freshley’s, Merita, Mi Casa, and others.

Flower Foods is set to acquire Simple Mills for $795 million. 

Simple Mills was founded in 2012 and includes a nationwide portfolio of snack products such as crackers, cookies, snack bars, and baking mixes in the better-for-you category. In 2024, the company had estimated net sales of $240 million with 14% YoY growth. 

The sale will help Simple Mills broaden its distribution, accelerate innovation, and amplify brand awareness, according to its founder and CEO Katlin Smith. 

Additionally, Flower Foods said the transaction will lead to access to new snack segments and categories, enhancing Simple Mills’ portfolio strategy by tapping into a scaled snacking platform.

Also read: PepsiCo Expands Snack Business With Sabra and Obela

“With leading market positions and abundant white space for future growth, Simple Mills perfectly fits our strategy of adding compelling brands in better-for-you segments that complement and diversify our existing portfolio,” said Ryals McMullian, chairman and CEO of Flowers Foods

Flower Foods manufactures such brands as Dave’s Killer Bread, Nature’s Own, Wonder, Canyon Bakehouse, Tastykake, Mrs. Freshley’s, Merita, Mi Casa, and others. The company is headquartered in Thomasville, Georgia and first opened its bakery in 1919, now producing bakery foods across 45 locations.