Fashion Brand D’iyanu Gets Product Lifecycle Management Upgrade

Clothing brand D’iyanu is optimizing its product development operations by investing in a platform that streamlines efforts across planning, design, sourcing, pricing, allocation and assortment. 

The Philadelphia-based fashion company, which includes clothing for men, women and children — and was founded in 2014 by Addie Ajayi — focuses on African-inspired prints, paying homage to the culture while incorporating modern fashion trends. 

Its products are currently exclusively sold through its e-commerce platform, but the company plans to expand into retail channels.