Estée Lauder Joins Prestige Beauty Lineup on Amazon, Launches Virtual Foundation Tool

A new virtual tools allows consumers to find their shade of Estée Lauder’s Double Wear product.

Estée Lauder is the latest prestige beauty brand to join the Amazon roster. 

The company, which initially entered Amazon with just its Clinique brand earlier this year, now has a dedicated, branded Estée Lauder storefront for its flagship brand, alongside a skin analysis tool that offers customized product recommendations based on consumers’ skin types and concerns.

The brand’s debut on the premium beauty store adds another e-commerce revenue stream for Estée Lauder’s skincare, makeup, and fragrance portfolio, and allows them to leverage Amazon membership benefits such as free, expedited shipping.

Now, through a new virtual foundation tool that’s exclusively available on Amazon, consumers will also be able to find their preferred shade from 55 options for Estée Lauder’s Double Wear product and immediately add it to their shopping cart.

Also read: Estée Lauder’s AI-Powered Trend Spotter

The company is also using media on Prime Video with its existing Game Day, Your Way sports campaign to bolster the launch. 

Justin Boxford, global brand president for Estée Lauder, said the company is using the channel as an opportunity to reach a highly engaged, multi-generational beauty community, targeting them through high-touch experiences.